LimeBridge Scandinavia is a leader in strategic marketing and customer relationship management. A highly visible company in the CRM field. The company uses methodologies and tools that have emerged from implementation across more than 30 countries within the Shell Group of companies. The firm helps clients in growing their business with starting point in the Brand, formulating CRM strategies, winning CRM investment cases, answering questions from investors and measuring and demonstrating the benefits of CRM, and selecting the best CRM solutions. Their work has included the encapsulation of pioneering concepts such as contact strategy, performance improvement, balancing relationship strategies with the core concepts of Brand Value.
To optimise the resource allocation leading to significant potential in cost reduction, increasing the value of relationships for organisations and it’s customers and employers.
what we do:
The key products offered are:
To optimise the resource allocation leading to significant potential in cost reduction, increasing the value of relationships for organisations and it’s customers and employers. The key products offered are:
Process – Identify critical processes. Minimise activities not adding value. Improve effectiveness.
Organisation – How do we organise. Where do we draw the borderlines. Who has the ultimate customer responsibility.
Competence Development – From a Customer perspective which competencies do we need to deliver to our most valuable customers at a cost efficient level. How do reach the appropriate competence level.
IT Selection – What are the functional specifications. How do they translate to technical specifications. What do we need to automate from a customer perspective, from internal efficiency requirements and from competence point of view.
Implementation – Clarity: what should be delivered; what are the expected results with in what scope. What needs to be done differently, new or not at all and What does it look like to the customer.
Customer Focus – Who are our most (profitable) valuable customers; What are their needs and characteristics. What should we deliver and how should it be delivered. Why should they prefer us compared to competition. Who are our least important (profitable) customer and How does our offer differ towards them.
Engagement / Involvement – Engagement from the organisation – start to end, CEO to case worker. What does this mean to me as an individual? Involvement right from start.
Performance Monitoring – Management Team creates clear and distinct goals and communicates them to everybody in the organisation, making sure they are properly understood. Clearly aligned and cascade down each individual with both ‘leading’ and ‘lagging’ indicators. Frequent follow up.
Comparison – Internal benchmarking and Best Practice transfer. External Best Practice and Process comparison Best Practice sharing and transfer of critical areas/processes.
Who we’ve worked with:
Shell Consumer, Shell Energy, Shell Group, Ericsson, HP, PeopleSoft, Cable & Wireless, PULSE, Utili-Mode, ABN-AMRO, SEB, Stockholm City, Medea, Recip, GN Resound, Hjärt-Lungfonden, Transfer, Celiaki Förbundet, SGB Media, Debutantförlaget.