Toby Detter is an expert in the field of Customer Mangement and in strategic marketing. Toby developed his approach to customer management with Shell and it is used today around the world in the energy sector.
Toby has, over the last 20 years, developed a wide breath of experience including industrial and consumer operation as well as successfully implementing very large projects within budget and on time, delivering the promised benefits.
Examples of projects include; implementing CRM strategies in Europe; developing and implementing both consumer and industrial brand platforms; and establishing Scandinavian marketing and sales organisations. He has specialist knowledge in the over 50s market, and in developing organisational behaviours.